Shoppers get another opportunity to get 30% off all toys, home items and all you can eat meals before Christmas
John Lewis’s Black Friday 2021 sale is here: Shop the best deals on Lego, Nespresso, All Saints and more
With Christmas just around the corner, the retailer John Lewis has kicked off its Black Friday-style sale on Monday 20 December. It is set to be one of the best sales of the year, as the staff store, online and catalogue giant throws down the gauntlet to its department store rivals.
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John Lewis typically sells about 1m toys in its flagship store in the Westfield shopping centre in London’s West End each year. The Black Friday price cuts are expected to be somewhat reduced as a result of their success in 2016.
John Lewis sells more toys than many of its department store rivals, and most of them at one-third of their original price (unless, of course, they are exclusive products), but it is keen to use Black Friday to really drive sales.
Both the John Lewis chain and Waitrose were hit hard by the economic squeeze in the early part of the new decade, and revenues have been hit by cut-price competition from German supermarkets Aldi and Lidl, as well as from internet-based purveyors such as Amazon.
The biggest cuts are expected in electrical items and toys. John Lewis’s website yesterday offered 50% off LG TVs and while the sales break down as much as 30% off all toys.
When it was last on sale this year on 13 November, the deals on toys included a Star Wars set and Power Rangers costume for £3.50, down from £24.95.